A beautifully worked 1950s Formfit ad for their "Life" bra and girdle lingerie - To condition you for the new "Outer-Look"...the new Formfit "Under-Look".
The Formfit Company was established in 1917 with headquarters in Chicago as a maker of women's foundation garments – mainly corsets and girdles. It was one of the largest, if not the largest manufacturers of such products in the world. At their Chicago headquarters they had a building a block long and eight stories high which housed manufacturing, shipping and sales. Later they also became known for other types of lingerie, particularly bras and briefs.
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