A beautifully worked 1950s Formfit ad for their "Life" bra and girdle lingerie - To condition you for the new "Outer-Look"...the new Formfit "Under-Look".
The Formfit Company was established in 1917 with headquarters in Chicago as a maker of women's foundation garments – mainly corsets and girdles. It was one of the largest, if not the largest manufacturers of such products in the world. At their Chicago headquarters they had a building a block long and eight stories high which housed manufacturing, shipping and sales. Later they also became known for other types of lingerie, particularly bras and briefs.
Image may be subject to copyright