Pin-up Extra | news and glamour from The Pin-up Files

4 April 2013

Vintage lingerie

We love this 1950s bullet bra ad from Formfit - "For a Sweetheart of a Figure".

The Formfit Company was established in 1917 with headquarters in Chicago as a maker of women’s “foundation garments” – mainly corsets and girdles. It was one of the largest, if not the largest manufacturers of such products in the world. At their Chicago headquarters they had a building a block long and eight stories high which housed manufacturing, shipping and sales. Later they also became known for other types of lingerie, particularly bras and briefs.

1950s vintage lingerie ad for a Formfit bullet bra
Image may be subject to copyright


Post a Comment