Enoch Bolles :: pin-up advertising

We don't often see the  pin-up work of Enoch Bolles in vintage advertising and here is a very nice example.

This advertisment for Zippo lighters originally appeared in the Christmas 1937 edition of Esquire magazine. The caption says "She passed the fan test" after apparently being able to light a cigarette on a windy day whilst calmly keeping her skirt in place as it is assailed by the very same atmospheric turbulence.

1937
Image subject to copyright

See the Enoch Bolles gallery at the The Pin-up Files.